From First Shipment
To Successful Exit.
We help founder-led brands go to market and grow — with 3PL fulfillment, fractional sales leadership, go-to-market strategy, and M&A advisory. 30 years of retail expertise. One trusted partner.
Boutique Fulfillment
For Emerging Brands
10,000+ sqft in Mooresville, Indiana. No minimums, no lock-in, no hidden fees. Shopify, Amazon, marketplace, and wholesale — all from one boutique warehouse that treats your brand like its own.
Receiving & Inbound
We receive your inventory, quality check every unit, and get it shelf-ready. No guesswork, no surprises.
Pick, Pack & Ship
Every order picked with care, packed to protect, and shipped fast. Fulfillment fee covers all of it — no hidden add-ons.
Flexible Storage
10,000+ sqft today, 30,000+ sqft available. Storage billed by actual cubic footage — you only pay for what you use.
Returns Processing
Returns received, quality-checked, and re-inventoried at the same per-unit rate. No penalty pricing for returns.
Retail Compliance
Palletizing, labeling, routing guides, EDI requirements — we've done it all. Quoted per project, no surprises.
Advisory Along the Way
Unlike any other 3PL, we can advise on go-to-market strategy, wholesale readiness, and scaling your operations.
No Surprises.
No Hidden Fees.
We publish our rates because we believe transparency builds better partnerships. Every fee below is all-inclusive — receiving, handling, packing materials, and order processing.
≤ 1 lb
≤ 3 lb
≤ 8 lb
≤ 12 lb
Retail compliance, special handling, and custom packaging are quoted per project. Supplies billed at cost plus fulfillment.
Fractional VP of Sales
& CRO
Senior commercial leadership embedded in your business — without the full-time overhead. We own the wholesale and retail strategy, manage account relationships, and drive execution across all channels. You get a 30-year retail operator in your corner.
Fractional VP of Sales
Embedded channel leadership — we own the retail and e-commerce strategy, manage account relationships, and drive execution. You get a senior commercial operator without the full-time cost.
Strategic Advisory
Regular strategy sessions and senior counsel on channel decisions, buyer negotiations, and commercial planning. Your team executes; we make sure you're making the right calls at every fork.
Project-Based
Not ready for an ongoing engagement? We scope specific deliverables — a retail sell-in deck, a channel strategy, an Amazon launch plan — and execute them. You get exactly what you need.
Ready to talk about your sales strategy?
Every engagement is scoped to your brand, your channels, and where you want to go.
Channel Strategy
Built to Scale
Before you spend on ads, hire a sales rep, or commit to a channel — know exactly where your brand should play and why. ITB delivers a comprehensive, data-driven GTM strategy that evaluates every growth option: DTC, Amazon, wholesale, and marketplace. We give you the roadmap, the financial model, and the confidence to execute.
"We helped Unbound Merino — a $28M brand — map the path to $46M across Amazon, wholesale, and DTC. The strategy covered every channel, every cost, and every risk. They left with a roadmap, not a deck."
— Wendi Mathis, FounderKnow exactly where to play — before you spend a dollar.
A 5-week engagement that delivers a comprehensive channel strategy, financial model, and implementation roadmap. Scoped to your brand. Presented in person.
Exit Readiness &
M&A Advisory
When you're ready to sell, you need more than a broker. You need someone who has been a founder, built a business, and executed a successful exit. ITB provides strategic M&A advisory — from exit readiness through buyer outreach and negotiation support.
Exit Readiness
Review of historical financials, product mix, customer data, and operational inputs. Guidance on valuation drivers, deal structure norms, and market expectations.
Buyer Development
Development and refinement of buyer list, buyer outreach support, and negotiation guidance. Coordination with legal, accounting, and professional advisors.
Transaction Support
Review of LOIs and transaction readiness. Preparation of buyer-facing materials and diligence documentation. Founder accountability and decision-making support throughout.
ITB's M&A engagements include access to Mac Lackey — a serial entrepreneur and exit advisor who brings advisory calls, LOI review, and exit readiness assessment. Founder accountability and decision-making support throughout the transaction process.
"ITB is acting as a strategic advisor — not a broker. We're in the room with you, helping you make the right calls at every fork in the road."
— Wendi Mathis, FounderOne Partner.
The Whole Journey.
Founder to Founder
Wendi has been where you are — shipping from a garage, building a warehouse operation, scaling a sales channel, and executing a successful exit. This isn't consulting from the outside.
Full-Stack, One Relationship
From your first shipment to your last board meeting — 3PL, fractional sales leadership, go-to-market strategy, and M&A advisory. One trusted partner across the entire journey.
We Help You Outgrow Us
We're not trying to keep you forever. We're trying to get you to the next stage — whether that's a larger 3PL, a full-time sales team, or a successful exit. That's the whole point.
From First Call
To Lasting Growth
Wendi Mathis
Has Been Where You Are
Wendi Mathis founded In The Black Advisory after nearly 30 years in retail and ecommerce, including 14 years building and exiting a leading Amazon agency. Along the way, she has built businesses from the ground up — launching a boutique 3PL from a garage, scaling operations into warehouse fulfillment, helping brands open major retail channels, and advising founders through growth and exit.
In The Black Advisory was created to give founder-led brands the strategic and operational support they need at every stage of the journey — from the first shipment to the final transaction. 3PL fulfillment. Fractional sales leadership. Go-to-market strategy. M&A advisory. One relationship. The whole journey.
Real Brands.
Real Results.
From first-time founders to premium global brands — what a true fulfillment partner looks like in practice.
Pepper Pong
Consumer Game · DTC · Amazon · Wholesale
A first-time entrepreneur with a powerful mission — get kids off screens, support his sobriety journey — but zero retail or e-commerce experience. When Wendi met him in a mastermind group, he was asking about freight forwarders. He had a product at a factory and no infrastructure whatsoever: no Shopify store, no UPC codes, no packaging, no pricing strategy. Ground zero.
ITB became the operational backbone from day one — coordinating inbound freight from the overseas factory, setting up Shopify, establishing product pricing, registering GS1/UPC barcodes, developing packaging, and handling all fulfillment. The founder focused on the brand. ITB handled everything else.
When Pepper Pong appeared on Shark Tank, order volume exploded overnight. The ITB team mobilized immediately — fulfilling the surge, coordinating emergency factory replenishment, communicating proactively with customers when stock ran low, and pivoting in real time to create bundles and accessory add-ons that increased margins and average order value.
"He wasn't asking about 3PL. He was asking about freight forwarders. That's how early we came in."
— Wendi Mathis, Founder
Helly Hansen
Premium Outdoor Apparel · Amazon FBA · Wholesale Retail
Helly Hansen is a premium global outdoor apparel brand with a wide multi-SKU, multi-category assortment — outerwear, base layers, footwear, and accessories. Managing this inventory required precision at every step: Amazon FBA compliance with zero tolerance for errors, high apparel return rates that erode margin if not managed properly, and wholesale retail shipments to major national accounts with strict routing guide requirements.
ITB built a compliance-first fulfillment process for Amazon FBA — every unit inspected, labeled, and packed to exact specification. For returns, the team developed a full inspect-repack-restock workflow to recover sellable inventory and protect margin. For wholesale, ITB executed pick-and-pack shipments to Dick's Sporting Goods, Scheels, and Sierra Trading Post, meeting each retailer's unique routing guide and compliance standards.
In a category where Amazon chargebacks are routine and apparel return rates average 20–40%, ITB's track record reflects the operational discipline and retail expertise that only comes from a team that has lived inside the industry for decades.
"Apparel is unforgiving. High SKU counts, high return rates, zero tolerance for Amazon compliance errors. We built the process to handle all of it."
— Wendi Mathis, Founder
Queen of the Court
Founder-Built Brand · Shopify · Amazon · eBay · Etsy
The founder had built a real, growing brand selling across four channels simultaneously — Shopify, Amazon, eBay, and Etsy. But she was doing it all from her living room and garage. Every hour spent packing boxes was an hour not spent growing the business. The brand had outgrown the home operation, and the founder had become the bottleneck.
ITB took her on immediately — she was exactly the founder ITB was built to help. The team absorbed all four-channel fulfillment operations from the ITB warehouse. But the most important moment came during the inbound audit of a new product shipment, when the team discovered a quality defect: faulty zippers on a new product line. Before a single unit shipped to a customer, ITB paused the shipment, documented the defect, and worked directly with the founder to negotiate the cost of inspection and remediation with the factory. The factory absorbed the cost. The brand's reputation was protected.
The best fulfillment partner is the one who protects your brand as if it were their own. Catching a zipper defect before it ships is not a logistics function — it is a brand function. It is what happens when the people handling your product actually care about what happens to it.
"She was exactly the founder we wanted to help. She had built something real from scratch. She just needed to stop shipping and start leading."
— Wendi Mathis, Founder
Let's Talk About
Your Brand.
Whether you need fulfillment, fractional sales leadership, a go-to-market strategy, or exit advisory — the conversation starts here. Tell us where you are and where you want to go. We'll respond within one business day.